Invisible to Invincible Podcast: Marketing and Branding for High Achievers | EP044 | How to Sell Without Being Salesy with Guest Alison Mullins

EP044 | How to Sell Without Being Salesy with Guest Alison Mullins

February 13, 2025 / 37:23/E44

Tired of feeling 'salesy' when promoting your business? In this episode, discover the secrets of authentic selling with guest Alison Mullins, CEO of Rep Methods LLC and bestselling author. Alison joins host Kendra Losee to talk about why she says no to using more pushy tactics or uncomfortable pitches.

Alison brings 20+ years of sales expertise to this candid conversation. She shares her journey from rural Appalachia to becoming a powerhouse in the male-dominated construction industry.

Her secret? Relationships over revenue.

You'll discover:

The "unmarketing marketer" approach that attracts clients naturally
How to read any room (and adapt without losing yourself)
Simple strategies for building lasting business relationships
Ways to thrive as a woman in male-dominated industries

This episode is perfect for:

Business owners over 40 who hate traditional selling
Women ready to stand out in their industry
Anyone who's ever thought "I'm not good at sales"

Ready to transform your approach to sales? Listen now and learn how to connect authentically with your ideal clients.

No more hiding. No more awkward pitches. Just genuine connections that convert.

Press play and discover how to make sales without sacrificing your authenticity!

Show Notes

Episode Summary

Join host Kendra Losee and Alison Mullins, CEO of Rep Methods LLC, for an honest conversation about authentic selling and building genuine business relationships. Perfect for business owners who want to grow without feeling pushy or "salesy."

KEY MOMENTS:

[00:01:41] Alison's journey from high school telemarketing to construction industry leader [00:05:54] The power of giving equal attention to small and large clients

[00:14:46] Navigating male-dominated industries as a woman

[00:23:28] The art of "reading the room" in sales situations

[00:33:26] Finding mentors and building valuable connections

GOLDEN NUGGETS:

Why relationship-based selling creates longer-lasting success
How to adapt your communication style without losing authenticity
The importance of valuing "small" clients in building your reputation
Why expertise in your field matters less than your approach to sharing it

MEMORABLE QUOTES:

"I consider myself an anti-marketer marketer. I don't really want to be the pushy salesperson. That's not the sales that I believe in." - Alison Mullins

"Your audience doesn't need your entire expertise in one video. They need your guidance for their next step." - Alison Mullins

RESOURCES MENTIONED:

The Art of Selling: We Make Order Makers, Not Order Takers by Alison Mullins

Beyond Order Makers by Alison Mullins

Action Steps: