Invisible to Invincible Podcast: Marketing and Branding for High Achievers

Hello friends.

I'm Kendra Losee at kendralosee.com
and you've tuned into the Invisible

to Invisible podcast where
unapologetically driven business

owners share their journeys from
hidden gems to industry leaders.

Together we'll uncover the secrets, mental
shifts, and business strategies that

turn hidden gems into undeniable forces.

Hit that subscribe
button and let's dive in.

Our guest today is sales coach
and trainer Justine Beauregard.

Welcome, Justine.

Thank you so much for having me.

Absolutely.

I'm excited you're here.

For those of you listening, Justine
has been a sales coach and trainer

since 2008, helping hundreds of
small businesses and entrepreneurs

increase their income up to 22, 300%.

And have fun doing it.

Is that right?

It is right.

That individual client went
from 3, 000 months to 70, 000

monthly recurring revenue.

Okay.

We're diving into this for sure.

So before we do, and before you dive
into that story, I would love to hear

about your business and what you do.

How do you help people
as a sales coach and

trainer?

Yeah.

So I mean, it's pretty straightforward
when you think about sales, I

teach people how to sell things
and more things to more people.

And I think a lot of people when
they think about sales, they envision

like a slicked back hair style
and like a business suit that's

a little, you know, ill fitting
and like an overage of cologne,

like a very masculine sales image.

And it's funny, because I will often use
the example of a used car salesman, When

I talk about sales and how brilliant it
actually is, like a lot of components of

the sales modeling that car dealerships
use and different approaches and

strategies to sell in the same exact
scenario, but in a different way.

So I help people not just understand.

Sales dynamics and sales psychology
and what to say and how to overcome

objections and all of that, but it's
almost taking it back a layer and talking

about what is your ideal sales process
and then taking it back a layer from there

and going, well, what exactly is your
offer in the thing that you're selling?

Because sometimes you're not
successful with sales because.

You just don't know what to say when
you get on calls with people and

you don't know how to navigate those
conversations in a way that feels

really authentic and that feels easy
and seamless and that's part of it.

But a lot of the time, it's just
that we don't have a process.

We don't have a set process.

So usually when you are selling
to people and you're having

trouble doing it, it's not just.

the sales process.

And it's not just knowing what to say.

It's also what you're selling and
your belief in the offer and how it's

structured and all of those things.

And so I help people kind
of figure out where is the

sticking point in the process?

Is it that you're not clear and
certain on your offer and excited to

sell it and feel like it's a steal?

Or is it because you lack a process?

Or is it because you're just having a
lot of trouble overcoming objections?

And for some people, It's
not even all of that.

It's that they have no, and especially
for your listeners, because they're

self proclaimed hidden gems that are
trying to be trusted leaders, for those

people, it's lead gen and demand gen
for what they sell and understanding

where and how to meet people.

And that's an interesting part of my
background as a former, you know, someone

startups, I kind of bridged the gap.

between marketing and sales and
marketing is just pre selling.

So if you can nail some of that messaging
and really speak to the value of the

offer sooner, then by the time you get on
sales calls, you're objection free, right?

And there's no friction in the
sales process because those

people already want to buy it.

So it's a variety of factors,
but we work on all of it.

I love that.

And I have so many questions for
you, but first, I want to talk to you

about how you started this business.

Tell me a little, you mentioned
you're a marketing manager.

Tell us a little bit about your
journey to starting your business.

And then I'm going to just a teaser.

I want to also dive into the
decision to name it after yourself.

Yeah.

So my entrepreneurial journey really
started when I was five or six years old.

My maternal grandmother
was a serial entrepreneur.

She was one of the founders
of Women in Electronics.

She had her own company in the tech space.

She had real estate investments.

So she was really like a go getter.

She had five kids.

Like just, Totally went all in on
the entrepreneurship side, like

she was just an amazing role model.

And I remember when I was about 17,
she passed away, her and my grandfather

actually passed away five days apart.

And I remember sitting with her
on her back porch and she said,

you know, I know I don't say.

Well, I know we don't talk as often
because, you know, she was just a

busy woman and we didn't spend a ton
of quality time together, but I used

to shadow her at work a lot and I
loved cause my mom was a single mom.

I would always be like, can I come to
work with you or can I go with Nana

and can I, you know, check things out?

And I would pretend to be one
of the salespeople and I would

carry around a little notepad.

And you know, I had like lemonade stands
and friendship bracelet businesses

and all sorts of the fun things that
you have as a kid, but seeing her and

right before she passed away, we had
this conversation and she said, if

anyone's going to follow in my footsteps.

It's going to be you.

And I think you have the potential
to do some great things in business.

I see the spirit of entrepreneurship
in you and I want you to nurture

that as much as possible because
you could do really great things.

Fast forward to her passing away,
my mom being a single mom, needing

to make money and kind of ingraining
into me like two different stories.

One, you can be anything.

And anyone that you want to be, but
on the other side, it was, you need

to pay the bills and you need to have
stability because I never want you to

not be able to provide for yourself.

I don't want you to be
reliant on other people.

So I, she raised me to be very
fiercely independent, which was great.

But that's what drove me into corporate.

So fast forward from my corporate
career of about eight years, I had

tried my hand at a lot of different
startups and a lot of different things.

I did a little dabbling in publishing.

I did a little dabbling in
educational nonprofit, and then

I got pregnant with my first son.

I have two boys and I just remember
thinking, Oh my gosh, my whole life

I've wanted to climb the corporate
ladder and work my way up to a

VP level and all of these things.

And now that I'm pregnant, I really
want to be the one to raise my own kid.

And I had this conversation
with my husband and he said, why

not start your business early?

Because I had always had the dream of
semi retiring, starting a consulting

firm in my fifties and going that route.

And at the time I was in my late twenties.

And I was like, okay, I guess
this is what I'm doing now.

So I launched my business.

And like most people, it was not
successful in the first year.

I picked it off.

I had no sales for the first
three months, everything that I

was good at helping others with.

I was terrible at helping myself with.

And that is when I started.

Yeah.

To think about, okay,
what do I really want?

And I made the decision to
go all in on my business.

And once I did that and hired mentors
and worked really hard and learned all

the things that I had helped other people
do in a variety of ways for myself, that

was when my business really took off.

And from year one to year two
in my business, I grew 1800%.

And my clients started to get great
results, like the 2300 percent growth

client example that I told you about.

I've had hundreds of clients since.

Some of them have gone from zero to
3, 000 months in a couple of months.

Some of them have gone
from 6, 000 to 78, 000.

So, I've had big transitions and, and
most of the people that I work with.

Are exactly who you have described
your audience on this podcast to be.

They are the people who
are just really talented.

They have a gift.

They have something within
them, a great business idea.

They're really smart.

They know how to do what
they do really well.

But when it comes to the sales
and marketing, they freeze.

They get uncomfortable.

They think it's something
they don't want to do.

They shy away from it.

And instead they pour their energy into
the things that either make them feel

productive or that they just enjoy and
they don't actually hit their goals.

So my job is to bring the fun back
into the sales and marketing side so

they can actually enjoy how they grow.

You said so many different things there.

I'm like, okay, okay, remember this.

What, first of all, honestly, what a gift
to have that powerful of role models.

That early.

I think that growing up a lot
of us, you know, it's changing

generation by generation, but a lot
of us didn't have role models of

female business owners, a female
entrepreneurs and the entrepreneurial

spirit because there just wasn't an
opportunity for them if they had it.

And to be able to see that as a role
model and be taught some of that at

such an early age, that's incredible.

Yeah, I feel really lucky.

Yeah.

And being able to pull that in
and actually make that change.

So when you decided to go all
in on your business, And you

decided to start your business.

What, let's talk, I want to
talk about personal branding.

Because both of us have
businesses named after ourselves.

Yeah.

What was your reason for doing that?

Most people buy me because I am in.

the intangible space of services.

So most people, when, you know,
they come to me and say, well, I

want, I want what you're doing.

I want to talk to you.

And it actually wasn't an easy decision.

And it wasn't really a decision
that I was prepared to make.

For many years, I've hidden behind
stock photography and a company name.

When I started my business,
it was a company name.

It wasn't my name.

This was only a recent rebrand in the
past like year or two years that I

actually started calling my company what
it is now, which is Justine Beauregard.

But when I was working with a
branding agency to figure out what

my next level of growth looked
like and really wanted something

that represented me in the brand.

It was never my intention
to have the brand be me.

That was like a pretty big leap.

But this agency that I hired was like,
well, you're the thing they're buying.

And, you know, I think it needs to be you.

And the more of my clients that I talked
to and the more like voice of customer

research I did for, you know, that whole
branding project, everybody was like,

Well, it's, we're really buying Justine.

We're buying your knowledge.

We're buying, you know,
all of those things.

And so as I started to think about it
more, I'm like, what do I want to do

with this business in the longterm?

Because that's going to
have a big deciding factor.

If I want to end up building an agency
and selling it, I'm going to have

to keep it a company name, right.

Versus really going in.

So About two years ago, I started
thinking I want to do more on less

on the consulting side, more on the
coaching training side, which means when

people meet me, they're going to go.

Justine Beauregard.

She's the one I want to work with.

She's the one that I'm hiring, which
in some ways can be limiting because

if I get hit by a bus tomorrow,
my business dies with me, right?

Because it is me.

But that's also.

Thank you.

A truth that I'm not going to
escape either way because I

don't want to grow an agency.

I like the model and the structure of my
business and I love working with people

one on one and I love for it to be me.

So in that way, it felt like a natural,
you know, this is what I want to do long

term and this is how I want it to look.

So it just felt like
it made sense to do it.

I love this and because it's
something I've gone through

myself and I think that a lot of.

People that I talked to and a
lot of business owners that I

talked to are struggling with
the very same thing, right?

Because it's really really easy to hide
behind a logo and behind hide behind a

different company name And it's easy to
use stock photography It is hard or it can

be hard to decide to show up as yourself
and show up on video and show up with

your face on your website and on social
media and your emails and your content.

What made you, was it the branding
agency that made you decide to make

that change and start showing up?

As yourself on your own face
on everything, or was it

another combination?

I mean, like the agency definitely
pushed me further than I had been

pushed before in that direction.

But just before that time, I had started
working with some assistants and they were

all like, we're seeing trends on Instagram
and, you know, LinkedIn and all these

places like people want to see your face.

They want you to go live on video.

They want you to do reels.

And I remember a couple of years ago,
I created my first reel and it was

about how I didn't want to create reels
because I was like, no, I don't want to

be on video and I don't want to dance.

I don't want to have like things.

I want to just be myself and
I don't want to have to use

gimmicks to try to reach people.

And I don't think I need a huge
audience to hit my sales goals.

I'm proof that I, you don't need that.

buT.

Just thinking about all the
different layers of hiring people

to work for me, outsourcing some
of my projects to other people.

And everyone's telling me the same thing.

My clients are saying, I bought you.

I didn't buy like generic
sales coaching or program.

I really bought access to your brain and
your process and the way that you think.

And all of that kind of solidified
into, okay, they're really buying me.

And I can't let my discomfort of posting
pictures of myself on my homepage,

pull me away from building trust in
a very important way for my brand.

And it's certainly not for everybody.

And I think there are, you know,
going back to the example from before.

There are pathways where maybe you are
certifying people in a process and you're

leaning have a heavier on your IP or like
building out some sort of agency model or

have an aggressive goal to be able to sell
your business and three to five years.

And it doesn't make
sense to brand it as you.

But for me, it was actually a
really empowering lesson to be

like, Yeah, I need to, as you said,
show up authentically as myself.

And I think I told myself
for many years, Who am I?

My story is not interesting.

I'm just a normal person who lives in
a normal town with a normal family.

There's nothing.

Stand out about me.

That's what I believed.

And then every time I do a podcast
interview, it's inevitable.

People go, wow, your story is so
fascinating, or I love that you grew

up with a strong maternal figure.

And for me, it's just that's
just, that was my Nana.

I don't, that doesn't seem remarkable,
but to many, everyone has a story

that's remarkable in some ways.

Right.

I think that's one of the most amazing
things is that I speak to these

primarily women, but some men too.

And they're like, Oh, I've done
all these things, but that's

not really that was before.

It doesn't really matter.

It doesn't count.

And when we take those things
that we've done for granted,

it's really hard to Thank you.

You're welcome.

Help connect with your audience
because you're like, you don't

want to talk about yourself.

You don't want to talk about these
things that could potentially be things

that they're going through as well.

Yeah, they can be things
that they have faced.

I mean, I actually did the same
exact thing almost around the same

time because last year I rebranded
from I was actually two different

businesses because why do one if you
can do two and I didn't want to do an

agency model I'd worked in an agency.

I didn't want to do an
agency model anymore.

I was starting to go down that
road and why like I didn't love it.

I like working with people
exactly like you're saying.

And I did a very similar thing
from consulted to coaching

and doing more of that.

And I do like some
consulting, but I love you.

The one on one and let the transformations
and I love taking people who don't

want to show up, who are afraid to
show themselves, who are afraid to

talk about what they're doing and
helping them scale their personality.

Yeah.

Right.

If people are buying
you, why are you hiding?

Right.

And how do you expect them to buy you
if you're not showing them who you are?

Exactly.

Exactly.

So I love, absolutely love
everything you're saying in

your story that you got to.

If you were to give someone advice
who is on the fence about showing

up, who's on the fence about putting
themselves out there from a marketing

and sales perspective, what is the like
number one advice you give to people?

So I am not in the camp of like
Favorites or my number one tip

or any of these things because
for me, it's super personal.

Like when I meet someone, I get
to know them and I figure out

where their gap is pretty quickly.

That's one of my skill
sets as a salesperson is to

really dive deep quickly.

So I will understand like this
is where they're struggling.

This is the thing I'm going
to tell them or this is the

thing I'm going to give them.

And so it will vary.

It's also dependent on my mood and I'm
always learning and growing and, you

know, changing my mind about things.

I also have ADHD, so that
contributes to it a little bit too.

Welcome to the club.

I'll Thank you.

I love to be here.

It, I would definitely say though,
even just what we were talking about a

moment ago, just because that's what's.

feels relevant to the conversation now is
this idea of going back and reflecting on

your strengths and skills and things that
have made you feel the way that you want

others to feel when they experience you.

So for me, when I was going through this
whole rebranding process, I remember

being challenged by multiple people.

The agency I was working with, I hired a
copywriter to help me with some things.

I was working with my business
coach at the time on it.

There were so many different
people's perspectives and opinions.

And what I ended up doing was going
back and reflecting on what makes

my story worth telling to me, which
not everybody is going to have the

same perspective on that, right?

But I went back and I thought
about what are the accolades?

What are the standout moments?

What are those little pieces
that made me who I am?

And it was really interesting to go back.

I never told these stories to people
before I did this exercise of, the

influence of my maternal grandmother as
much as like hindsight is 2020 looking

back and like seeing all those visits
to her business and shadowing her like I

didn't think much of it or the fact that
I went on a vacation my father and my

stepmother for my high school graduation.

I am a quality time is my
love language type of person.

And when they said we could give
you money or we could give you an

experience, what do you choose?

And I said, obviously
I want the experience.

So they took me to Aruba for a week
after I graduated from high school.

And when we were there, I brought homemade
earrings that I like Swarovski crystals

were all the rage back then and I made
these earrings and I brought 35 pairs

and I sold every single pair before we
left and made hundreds of dollars on

my vacation because I just have this
entrepreneurial spirit or that, you know,

I had, I was flown to Arizona to have
lunch with Drew Bledsoe when I was a kid.

Because I won this like award
and I just thought it's so

interesting to go back and look.

I was published in a book of poetry
when I was nine years old, like

all these little things that have
contributed to like when people say, why?

Oh, you're such a strong writer.

You're so great with copy
and messaging and things.

I'm like, yeah, I've been a
published poet since I was nine.

I write every day.

I read things about how to write.

I read a lot of nonfiction and fiction.

I learn about these things and like it.

Thinking about all those experiences,
whoever is listening, you have that same.

Ability to to go dive into the archives
and look through the story of your

life and pinpoint where are those like
really special standout circumstances

that make you feel a little bit more
confident, a little bit more ready, a

little bit more worthy, a little bit
more excited to put yourself out there

and go grab that collection of stories.

And use hindsight to your advantage.

So you can then compelling, you know,
craft this really compelling brand

story that people can see themselves
in because often it's those little

moments and details that we just
overlook or think aren't important.

And as you've seen in the beginning
of this interview, you immediately

attached to that story about my
grandmother and a lot of people do.

And for me, it was just.

That's how I grew up.

That was just a little
detail, but it matters.

I think it's, there's something
that you said in there.

A lot of it, actually, if you guys
are listening, please take notes.

There's some really good,
great insights in here.

I think that what it's really easy for
us to look back and say, okay, here's

the big things that happened, right?

I've been laid off six times.

I finally decided to
start my own business.

That's one story.

But what are the deeper moments in there?

And those little moments, right?

Not just the big things, but what are
the little things that we often forget?

And I think journaling, you
know, really, really helps.

And as well as just going back
and looking and tying that in.

I'm going to take what you said
once up farther and tying that in.

So what do you really want, because when
you know what you really want, and you

know who you want to help and what you
want to do, it also can help start pulling

those stories out and aligning them for
your brand and for your brand stories.

And there's so many different pieces that
you can then start to use to craft your

marketing messaging to connect better.

So as Justine mentioned earlier, when
sit, when people are coming to you as.

For sales, they already know you.

They can already point to things
they've already decided in their

head or in their gut that they like
you and they wanna work with you.

So it's those extra pieces that help just
add those layers because we're not just

one thing I also love, so like
I said, I'm a perpetual student.

I love to read and a couple of things
that really helped me in this department.

There was a, there's a book by
James Clear called Atomic Habits.

I'm sure a lot of people have
read it, but it's the idea that

these tiny moments, it's not like
the big decisions that you make.

It's these tiny habitual choices
that we make that are what

get us where we want to go.

And so that book was really powerful.

Also, The Big Leap.

By Gay Hendricks talking about what's
your zone of excellence versus your zone

of genius versus your zone of competence
and incompetence to really understand.

Because for me, for many years, I
was like, Oh, I'm a great writer.

And so I told myself, I'm just going
to write email campaigns for people.

I'm going to write, you know,
sales copy for people because

that's what I'm good at.

I've been writing my
whole life and I enjoy it.

That's actually my zone of
excellence, not my zone of genius.

My zone of genius is more critical
thinking and instant problem solving.

So when I hear somebody say something,
I immediately attached to it and can

reverse engineer success from it.

I can hear someone talk about their
business and sell them better than they

can within five minutes of meeting them.

And I do this for hundreds
of people like Okay?

I really have this
skill in the sales side.

And for so many years, because
I have a marketing degree and a

background in marketing, I told
myself that story, I'm a marketer.

And now it's, I'm an expert
sales trainer and coach.

And that's what I really love.

And that's what I really help people do.

And yes, I can help with the
marketing pieces, but really that

sales piece is where I thrive.

And I think a lot of people As you ask
yourself those questions of what do

I really want, you'll go to what am I
good at versus what do I really want?

What is my zone of genius?

And why I love The Big Leap is because
Gay will ask specific questions in

that book to help you identify what
your zone of genius actually is.

And I didn't know until I was in my 30s.

Which is mind blowing.

I don't want anyone to
wait that long to know

both of those are
excellent, excellent books.

Absolutely.

I loved the big leap.

I was given to me and I was like,
another one of these books and I

read it was like, oh, oh, oh, oh,

I would be a multimillionaire
at this point.

I've recommended his book so many times,

right?

It's really, really, it's solid for sure.

And it's a great book to pick up if you're
trying to find that thing, because I

always write As the marketer working on
my own stuff is always the hardest thing.

Like you said, I can, I can help people
look at their business and assess where

the problems are and figure out where
the solutions are beyond just marketing.

But here's what we need to do.

Here's where it's actually
gonna work best for you.

Here's how you can talk about it.

Here's how you connect.

Like I thrive on doing that.

Yeah, but it also comes down to, I
didn't know it, you know what I mean?

Like you put yourself in these boxes and
you decide what you can and can't do.

And it's a lot of times it's those things.

And this is what's in the
book talks about as well.

It's the things we take for granted.

Like you, I always thought
everyone could write.

I mean, I was writing my dad's sales
emails at 15, and this was back before,

you know, before the internet really.

So there was no real examples to use.

And so trying to figure it out, how to
connect and find the problem and figure

out the structure of something with
no resources is really challenging.

And so I just always assumed
everyone else could do it too.

But it's learning that not everyone can.

It's what are you, what, that
thing that really makes you, you,

and then how do you talk about it?

How do you share it?

How do you position it in a way that is
going to connect with people in a, and

that's really such an exciting process.

Yeah.

And it's hard to see when you're
not looking for it because why would

you dig into any of that without
a reason, without a prompt, right?

It's figuring out why do I brush my teeth?

I don't know.

I just do it every day in
the morning and at night.

Like that's, you were just raised to
kind of inherently do some of these

things and you never really stopped to
question until it gets to a point where

you're like, okay, I have a cavity.

Now I need to figure out what I
need to do differently or how I need

to change this process or how I'm
doing it to make it more efficient.

Like most of us do have these
innate skills or things that we've

just Nurtured or have had nurtured
by people in our environment.

We don't really give
them a second thought.

And why would we?

So just and part of the reason why
I'm saying that is because there's

a lot of shame and like guilt and
feelings of remorse and not pain

knowing sooner or not taking that
time to do those things earlier.

I know there was for me and
thinking about, you know, like I

just said, I didn't know my zone of
genius until I was in my thirties

and it's I wish I knew that.

So I want other people to know that.

But at the same time, what's
meant to be always is that's

my favorite Irish proverb.

And I feel like there.

You're always given exactly
what you need when you need it.

I believe that.

And so there was a reason why I was
meant to follow the pathway that I did.

And if you're listening now
and something is sparking,

maybe it's not even that point.

Maybe it's something about atomic habits.

Maybe it's something about
the story earlier, but you're

hearing it for a reason.

And so lean in.

Don't, don't pull away when you feel the
draw that's when you lean in, even if

it's uncomfortable, even if you don't
know what to do with it yet, just sit

with it, pay attention to it, notice
how it feels in your body to receive

it it, it really does make a difference
when you start to open yourself up to

Oh, I really liked that, pause, write it
down, put it somewhere, think about it

more, take an action on it if you want
to, but don't just let it pass you by.

And I'm going to add to that, especially
if it makes you uncomfortable or

provide some sort of discomfort
because that's where some of those

things that we are outside of what we
normally think about and approach and

Oh, that's going to be uncomfortable.

I don't want to do that.

Those are usually the things where
you can make those bigger leaps and

make those bigger connections and
that will have the biggest impact.

Justine.

You have been awesome.

I could talk to you for another
half hour to an hour, at least

you guys will enjoy me talking
with my new best friend, Justine.

She is

fantastic.

No, I'm just kidding.

I said, see you for cocktails at five.

Exactly,

exactly.

Before we start to wrap up.

I would love to hear a little bit
about what, where you are right now.

Are there any accomplishments
that you have recently that

you really want to celebrate?

And my last question as part of that is,
what does your business allow you to do

now that wasn't possible when you started?

Hmm.

I love these questions.

Okay, where I am now is in a
totally different place from when I

started because I'm not even doing
the same things that I was doing

when I started, which is okay.

By the way, I feel like again,
there's a lot of shame and

guilt and changing direction.

And as a multi passionate ADHD
entrepreneur with multiple

autoimmune conditions, like I've
had to pivot quite a few times.

I know that word is not everyone's
favorite, but It is real, right?

We have to make choices
and decisions that suit us.

And I have to say, I am the most free,
which is one of my core values is freedom,

feeling free to be who I am, to love who
I am, to do what I want, to serve who

I want, how I want all of those things.

And so, you know, my business
has gone through many iterations

and evolutions over the years.

I am now at the point
where I do whatever I want.

Whenever I want.

So I'm working with people in
a way that's really flexible.

I'm taking summers off.

I'm taking multiple weeks
off throughout the year.

I'm working 25 hours a week at most.

I have the perfect clients.

I have loads of money, all
the things that is great.

And I love that.

I love to celebrate those wins because
I was not an overnight success.

And I don't think a lot of people are,
some people are, but I was not and

everything that I learn, everything that
I gain, and one of the other books that

I really love is Florence Scovel Shinn.

She wrote a collection of works in
the 1920s about business and there's a

book called The Secret Door to Success.

And it's great.

There's also the game of
life and how to play it.

Another one of my favorites
from her, but there's four

different books that she wrote.

And there's a quote that reminds
me of my grandmother, actually.

And it says, I do wonderful
work in a wonderful way and give

wonderful service for wonderful pay.

And for many years, I thought I do
wonderful work in a wonderful way and give

wonderful service and I didn't want to
talk about money and I didn't want to talk

about my desire for more of it or, you
know, leaning into even what my clients

were generating in terms of income.

I always shied away from it
because I didn't want to be unfair.

Some of my clients are
making millions of dollars.

Some of my clients are making.

Thousands of dollars or hundreds of
dollars and they're brand new and I

think it's an unfair comparison and
we live in a very compare and despair

society that's brought about by social
media, seeing other people's success.

And so when I say I helped a
client go from 3000 to 70, 000

months, that's not typical.

of most business owners, right?

And the types of clients that
they're serving and what they offer

and the price point and all of the
things like there's so many factors.

But over the years, as I've done more
work on my money mindset and more work

thinking about who I want to be and
how I want to show up in the world and

being in the industry of sales where
people, it is a metrics oriented, revenue

oriented business, talking about the
numbers is I'm going to keep it real.

I'm going to tell you that a client
of mine just booked 120, 000 of

business in eight weeks, but that
doesn't need to be your story.

And it also could very well be your story.

You could blow them out of the water too.

So it's not about comparison.

It's about proof.

It's about understanding
what lights you up.

What you connect to, what you desire
and really asking yourself that

question, not what should you be doing?

Not what could you be doing?

Not what do other people want you to do?

What do you want?

Because whatever you decide, like you
said, you can have it if you're clear

and you create that pathway forward.

So that is.

you know, my ADHD kicked in.

I don't even remember your original
tangent, but that's, you know,

that's something to, to, I hope
people take away from this is you

can be and have anything you want,
but you need to be clear about it.

You need to be direct about the pathway
to get it, and you need to be intentional

about your decisions and get after it.

Don't do one thing and say another,
do the thing, say the thing, be

the thing, own the thing, like
really go all in on that thing.

Absolutely.

That is fantastic advice.

Those of you who are tuned in, you
can reach Justine at, where would

you like people to, what's the
best place for people to find you?

Yeah, Justine Beauregard.

com is my website and I also have a
podcast called People Over Profit where

we talk about and dig into for under 15
minutes an episode on average, different

sales marketing and growth strategies or
concepts that I think are valuable for

people like how to be more productive
with your time or how to you know.

You know, close more sales
conversations or how to generate more

leads or be 10 times more visible.

Things like that, that are really
hopefully going to help people build

up their sales, marketing and growth
muscles a little bit more so they

can make more impact and income.

Thank you so much for being here.

I love this conversation.

Like I said, I would continue it easily
for much longer, but we're not going to,

you have to go find us on our podcast
and on our website and on social media.

Thank you for joining us today.

And remember at KendraLosee.Com, you can
find business coaching and our upcoming

invisible to invincible lab and mindset
marketing course designed to bring you

clarity, confidence, and consistency
to how you and your business show up.

We are all about unapologetically
driven entrepreneurs guiding you to

success in both business and life
because it's never too late to make

your business and career work for you.

Not the other way around.

Until next time.