Invisible to Invincible Podcast: Marketing and Branding for High Achievers

If you have ever dreamed of writing
a book or wondered what it was

like to become a full time mother,
then this episode is for you.

Hello friends.

I'm Kendra Losee from KendraLosee.com.

And you've tuned in to the
Invisible to Invincible podcast

where passionately driven business
owners share their journeys from

hidden gems to industry leaders.

Together, we'll uncover the secrets,
mental shifts, and strategies that turn

hidden gems into undeniable forces.

So hit subscribe and let's dive in.

Our guest today is author and
founder of Scotia Road Books

and Your People, Lynne Golodner.

Lynne writes emotional novels with
compelling Jewish characters who

are determined to fill their lives
with passion, purpose, and love.

Her first novel, Women of Valor,
joins a body of work that includes two

poetry collections and six nonfiction
books, including Hide and Seek, Jewish

Women and Their Hair Covering and
the Flavors of Faith, Pulley Breads.

Lynne is a writing coach, marketing
entrepreneur, and host of the Make Meaning

podcast and her creative nonfiction
has been published around the world.

With a BA from the University of Michigan
and an MFA from Goddard College, Lynne is

the mother of four and lives in Huntington
Woods, Michigan with her husband, Dan.

All right, welcome Lynne.

You have such an interesting
background as I saw in your bio

and in the bio we just discussed.

You have been a journalist and
you've made so many transitions, so

let's talk about the first pivot.

Can you tell us a little bit about where
you were, what your mindset was, and what

made you decide to move back to Detroit
from New York and leave all the, you know,

leave all the glamour of New York and D.

C.?

So it's not as glamorous when
you live there all the time.

It's just really glamorous when you visit.

But I missed the friendliness
of the Midwest and a little bit

slower paced from the East Coast.

And I came back home.

I had been away for three or
four years and I started working

as a journalist in Detroit.

And after two years of that, I went
freelance and I, I just, you know, my

salary was, my salary was low to begin
with and it wasn't really climbing and

I wanted to freelance just to make some
extra money and my editor wouldn't let me.

So I said, well, okay, I think
I'm going to go out on my own.

And so that first year that I was
freelance, I tripled my income.

which tells you two things, how little
I was making and how scrappy I am.

And so I freelanced for 10 years.

And I also did my, when I was
in DC, I did my MFA in writing.

So it's a master's of
fine arts and poetry.

And that enabled me to
teach at the college level.

So I was a journalist, freelancer.

And I was teaching
college classes as well.

And then, and somewhere
in there, I got married.

I had kids and I was doing
all this at the same time.

In 2007, I decided to leave that marriage.

My kids were very little
when I filed for divorce.

They were like one, three,
and five at the time.

And I was still a freelance journalist.

But if you remember what was happening
in 2007, 2008, lots of industries

were really affected by the economic
crash and journalism was one of them.

And so I thought, well, if I'm
going to divorce this husband of

mine who was a musician, so do the
math, you know, I probably needed

a little bit more reliable income.

So I created Your People, which is a
marketing and public relations company.

And it was really driven by this need
of my own to, figure out how to support

these kids using the skills that I had.

And I figured if I could tell
stories and help with the content

and, you know, navigate media but
for companies that would pay me, I

would have a more successful path.

And I did.

So I still have that company.

I did downsize it a few years ago when
I decided on the next pivot, which

was to really focus on my writing.

Full time.

And so I wanted to make my writing
and writing books a priority.

And so I, I let go of some clients.

I really flipped my schedule so that the
first part of the day, when I am most

creative and most successful, I'm writing.

And then I meet with clients and
teach classes in the afternoons.

And so, those, that was sort of how I, I
pivoted just to get back to where I always

wanted to be, but I'm like, well, it was.

approaching 50 and was like,
well, when am I going to do that?

You know, I had eight books published
as they were projects on the side.

They were never my, my top priority.

So it was like, Oh, I had a labor of love.

I wrote a book and somebody published it.

Yay.

I never had any hope of
making money from them.

And I just, it was such a side
hustle, I guess, not even a hustle

that I said, no, I really want to
make money first and foremost from.

writing and not as a
journalist, but as an author.

And so that was the pivot
that I made recently.

That's amazing.

One of the things that I've
been talking a lot about lately

is that it's never too late.

I hear from so many, particularly
women that, you know, as they're like

late thirties, it's starting to think
about like, what do you want to do?

Yeah.

And what's left of your career.

And that second half or
midlife or whatever, whatever

word you want to call it.

And so it's fantastic that
you'd made that decision.

How hard was that decision to make?

Was it easy?

Was it hard?

Well, you know, I've been an
entrepreneur now since 1998.

And so, I have spent most of my life
depending on myself to earn income

and I've been really successful.

And, you know, my late father was
a big advisor to me about this.

He was an entrepreneur as well.

So whenever I would panic or worry
about losing a client or what if,

you know, all of those fears, he
would say do the work and there

will always be work, which is true.

You know, just do what's in front of me.

And if I had a client that annoyed
me or was difficult, he's like,

take the money, do the work.

Just, you know, like.

Just do it.

And so I knew I was good at planning
and strategizing and everything

I've done, you know, I've planned it
out and then I've been successful.

So I figured, why couldn't I be with this?

And I know, you know, lots of people
will say things like, Oh, it's so

hard to make a living as an author.

Well, I think it's hard to make a living
at anything that you set out to do.

And I built a business from scratch when
the economy was crashing and I was getting

divorced and I couldn't sell my house.

And, you know, like.

And I, I made so much money that first
year that I like owed the government

in taxes and my dad said, it's a good
problem to have, you know, so like

I knew that I could be successful.

I just had to plan it out
and have a strategy for it.

And, you know, keep in mind, I'm not only
writing that's the goal eventually, but.

That's the top priority.

I figured if I don't give it my
all, then I don't know if I can

actually make it as an author.

And so it's, you know, authors
are successful when they write

book after book after book.

It's not just a one hit wonder.

And so I'm still teaching and I'm still
working with a few marketing clients,

just a few, just for that bread and butter
income to make that transition happen,

which is what I did with the first pivot.

I kept doing my journalism.

while I was building the business.

And then I got to the point where the
business was successful enough that

I could let go of the journalism.

So it's a similar type of thing.

I have so many questions for you,
but my, my first question is, so I

personally have gone through halfway
through an MFA in creative writing.

I was working at a university and
so I could take classes for free.

So I was able to get halfway through it.

And I absolutely loved it because I also
wanted to be able to teach writing and non

judge marketing at the university level.

Yeah.

Why poetry?

So it's really funny.

I when I moved to New York city, I was 22.

And there was a woman also from Michigan,
about 10 or 11 years older than me,

through friends of friends of friends
who invited me to her apartment every

Tuesday, she had a writer's workshop.

And I was the youngest person there.

There were people in their eighties,
people who worked for the New York times.

It was like, amazing.

I was like, and awe every week.

And they would bring, we, we all
would bring our writing and workshop

it and people would give you
feedback and mark it up and whatever.

And I just got really into writing poetry.

And so when I was applying for grad
school, I thought, you know, I've always

wanted to write fiction, which I'm doing
now, but I do think it took me a couple

of decades to develop those skills so
that I was a strong enough writer to

write what I think is good fiction.

Nonfiction I was doing as a career.

You know, I had a degree in
journalism from undergrad.

So for an MFA, I wanted to get, I wanted
to be in the creative writing world and

creative nonfiction wasn't as big then
as it is now as a, as a focus in MFAs.

But I just, I wanted, I
wanted that spareness.

And I do believe that my journalism
and my poetry inform each other.

So like my articles, my essays that
I write, I write a lot of creative

nonfiction now are very poetic.

My poems are people have
said are very journalistic.

They're very like reported, you
know, but there's still like

poetic and lyrical and whatever.

And now that I'm writing fiction,
I find that both of those

things are true in the fiction.

And so, that's why poetry.

And I will tell you that my
master's thesis was a manuscript

of poems and it was accepted by
a publisher before graduation.

So I arrived to graduation with a box
of books, which was really, really cool.

So, yeah.

That's amazing.

That is awesome.

What a great feeling
that must have been too.

It was really cool.

Yeah.

You're like, see, MFA's can pay.

Exactly.

I don't really know that I made anything
from that, but it was very cool.

One of the things that I really think
is interesting is as an author, I'm

going to focus on you as a full time
author right now and we'll talk about

the publishing and Scotia Road books in
a minute, but how would you say you're

all of that your approach to marketing
and storytelling has helped you?

build a personal brand?

Because one thing as an author
is they need to know who you are.

Yeah, yes, that's a great question
and I actually help a lot of

writers with author branding and,
you know, strategy and everything.

I sat down to think about, you know, what
do I want my novels to focus on, but also

what has my writing up until now been?

And there is a thread of
consistency running through it.

And I write a lot about my Jewish
identity, which has gone through

the spectrum of Jewish observance.

You know, I grew up very secular
going to a reformed temple.

I chose to become Orthodox for a decade on
my own before I married an Orthodox man.

I left that.

And now I'm like in the middle of the
conservative synagogue, but I don't

know that I'm a conservative Jew.

I say I'm just Jewish.

I like pick from all and
reject from all equally.

And, but, but all along.

Me being a strong Jewish
person has been a theme.

So in my nonfiction writing
and my experiences, it's a lot

about that, about identity.

And I knew that when I was
writing fiction, I wanted to

write books with compelling Jewish
characters who fill their lives

with passion, purpose, and love.

And so that was easy for me, you know,
my daughter said to me recently, cause

my next book is done and I'm waiting
on feedback from the editors and stuff.

She's like, you know, are
you committed to that?

Because you might have a wider reach if
you don't just focus on Jewish characters.

And I'm like, yeah, I'm totally committed
to that because I think that we need

more strong Jewish identity in the world.

and I love writing it.

So, that has become my author brand.

And I also think there's a marketing
reason for that because not only is that

what I like to write about, then I have
a niche audience that I can market to.

And even though Woman of Valor,
my novel, is, is a very religious

story, tons of people who aren't even
Jewish are fascinated by it because

they feel like they're learning
about a world that they don't know.

I love reading about cultures
I'm not familiar with.

So, so yes, I told my daughter,
I'm committed to that.

That's, that's my brand
and that's what I'm doing.

And it helps me to market both to
Jewish communities and, you know, I'm

speaking at colleges about identity.

And so I think it helps
with the marketing too.

Oh, absolutely.

I still to this day and for, I, I
cannot remember the name of it, but

I remember reading this children's
series about a Jewish family in New

York and it was just like, you know,
such a difference from somebody who

was, you know, I grew up in a small
California beach town, nowhere near that.

And so it just like, there's so much
power and being able to write about

what you know, because there's so many
people in the world that don't know that.

Yeah, for sure.

Yeah, and there's a lot
of power to that too.

So what advice would you give to someone
listening who is trying to decide where,

where they fit for their personal brand?

So I think it's, you know, what
do you write about and in what

genre, but also subject matter
and then what you bring to that.

So there's tons of people writing in
every genre, but how is yours different?

And, and I think that's where you start,
you know, there's lots of fiction, there

is Jewish fiction out there you know, my
fiction has strong Jewish identity, it

has a lot of passion, so, it's not, it's
not too spicy, well, it might be spicy,

I don't know, but it is, there's, that's
in there, it's not really pristine, and

There's suspense, you know, so like, and I
see that in everything that I'm writing.

And so I think it's what do you bring
to the subject matter and to the genre.

And that's really where you start.

Absolutely.

And I think that you can take
that out of authors and apply

that to your business as well.

Right.

So what is it that you value?

What are those things?

What do you bring?

And you know, if you've replaced genre
for industry, or, or even if you want

to, for all of those listening who
want to write a book and have that

book inside of them, it's, it's there.

And, and Lynne just shared some great
ways to think about it and how to start

positioning yourself and your story.

One of the things that I think was
interesting is you mentioned Before we

started about, or maybe I read it in
one of your, in your bio, is that when

you started to tell your own story is
where you were able to start shaping more

about what you wanted and more making
those connections with people that are

so critical, especially in today's age.

Can you talk a little bit about
that and how you decided what

to tell and what not to tell?

Well, you know, it's interesting
because a lot of people think that

Woman of Valor is about me when I
was Orthodox, and I'm like, it's not.

It's fiction.

And so, yes, I was Orthodox for 10 years.

I have experience in that world, but
the world I created, I mean, some of

it I know, but some of it I had to
research because it's not even the

type of Orthodox community I was in.

And so I think that we all bring parts
of ourselves to writing, but then

we have to supplement with what we
don't know by doing lots of research.

And there's a lot of things in Woman of
Valor that have nothing to do with me.

But I'm very open about my
experience, in that world.

And I think a lot of people
are fascinated by it.

I've always been a very open book.

So I'll write candidly about
things and I, no question is nosey.

You know, when somebody says, I don't mean
to be nosy, but I'm like, I wouldn't even

think you were, because I was a journalist
for a long time, so it's like in my blood

to be nosy, you know, and I just think
that it's fascinating to learn about

people, and so I'd better lead by example,
so, , I'll talk about my experience and

my personal life not everything, but a
lot, and then, you know, it's usually

reciprocated, and then you get to know
people on a deeper level, so I think

that's really what makes life special,
I mean, that's what it's all about.

Absolutely.

I totally agree.

And so it's one of those things
when I see business owners

holding themselves back and hiding
behind a logo in their business.

And I've been guilty of this too.

I was in cannabis and an industry
that didn't quite fit, although

it fit my purpose and my values.

And it's one of those things where
when you can step out from behind

that and actually start sharing more
as a business owner or as an author,

as you know, as yourself as a brand.

You can take it and pivot and
move wherever you want to move

because you're the one that's built
the reputation around yourself.

You're the one people are connected with.

They're not connected with your business.

They're not connected with your brand.

You know, for you, they're going
to connect with your books and

connect with you through your books.

So let's talk a little bit
about Scotia Rhodes first.

Sorry, Scotia Road books first.

Yeah.

We'll talk about Morgan the Fowler.

Yeah.

So, and I agree with you cause I've always
said people do business with people.

And so even when I was working
with companies, you know, it's,

what's the human part of it.

That's really what you
want to put forward.

So Scotia Road books grew out of it was
a really interesting journey because,

you know, I had eight books published
before this novel, they were all published

by publishers and That was great.

So I know that my writing is at that level
that it's, you know, is validating that

people chose me and, and publish my books.

But I started to query which, you
know, is to send out letters to agents

and to publishers for Women of Valor.

I even was offered a
contract by a publisher.

It wasn't a great contract,
so I turned it down.

And a lot of agents read the full
manuscript and they loved it.

They loved the writing, they loved
the story, but there was always a but.

And I didn't give it that much
time and I have friends who have

published in all different ways.

And I spoke with one really
good friend who has six books.

Two were by publishers in the
UK and four were by a press that

she started with her partner.

And I asked her about it and she
said to me, Well, do you want

to sell a lot of books or do
you want to make a lot of money?

And I'm like, well, I kind of want
both, you know, and she said, I

don't think you can have both.

She said, if you have a mainstream
publisher, you might get 10 percent

of the profits, but you'll, the book
will get out there more, you know,

because they have a bigger platform.

But if you publish it yourself through
your own publishing arm you can, you know,

you can make as much money as you want.

It's all up to you.

And I thought about that and I thought,
you know, I have like 15 years of

a marketing expertise behind me and
I've been accepted by publishers,

so I know that I'm good enough and
I've had that experience and every

friend that I have that's by a big
New York publisher, they have to put

their own money and time into hiring a
publicist or doing their own marketing.

So like, it's, it's not like
they just do it for you.

So I decided that I wasn't going to
keep querying, I was going to put out.

woman of valor on my own.

And I decided I didn't want
it to just say, you know, Lynne

Golodner books or something.

I wanted a press so that I
could help other women over

40 navigate this whole system.

And I decided to make it hybrid
so that, you know, people come

with some skin in the game.

They pay an upfront amount.

It's not that much.

And we take care of all of
the packaging and all that.

And then we can coach them.

We have coaching packages.

To teach them how to market.

You know, it's not something I
really want to do for people.

I want to empower them
to do it themselves.

So that's how Scotia
road books came to be.

I happen to live on Scotia road.

It's also the ancient
Roman name for Scotland.

And I have this fascination with Scotland.

And if you look at the logo, it's a
book, but it is also like a journey.

I like the idea of the road
because the whole idea.

not only of a book, but of your publishing
career is this journey that you're on.

And so that's really where
Scotia Road Books came from.

I love so many things about that.

I was published, I helped write or co
authored Digital Etiquette for Dummies

last year with Wiley Publishers.

It was a great experience.

I've always wanted to write a book.

I never in a million years thought
it would be about digital etiquette,

but it is, and here we are.

And it's, but it was, I think,
What I took away with it, what

from it was the process one, the
confidence of, I know I can do this.

Yes.

Right.

And they gave me a clear
path on how to do it.

And two, like, okay, yeah, now
that I know I can do it, what,

what am I going to work on next?

Right.

Right.

And to your point, self publishing,
you know, publishing, there's,

there's pros and cons of both.

Yes, I think that not many people realize
if you're publishing with a publisher

just how much work you have to do and
how much you need to do to go into

it to try and help sell those books.

Yes, and also the publisher can ask you
to make significant changes to your story.

And I really didn't want to.

I knew that I had a good book.

I had, I hired an editor,
hired a proofreader.

I was really meticulous in it.

It's not like I said, I'm brilliant.

This is the best thing ever
and put it out there, you know?

So I'm really meticulous in that way.

And I also am impatient,
you know, I'm 52 years old.

I want to write a book a
year for the rest of my life.

And I really don't want to wait.

two, three, five years before a
publisher is going to put it out.

And I want to do it the
way that I want to do it.

So, that was really the ultimate decision.

And I have loved, I've loved the process.

It's been so fun to do, you know,
the, the layout the cover design.

I worked with this amazingly talented
couple in England and I can't wait

to work with them on the next book.

And so like, it's just been fun, you know,
it's, it's just been a really fun process.

Yeah.

That's awesome.

That's awesome.

And is it fun to help other
women go through the process too?

Yeah.

I mean, I think that women over 40
and I'm over 50, you know, you sort

of come into your own and you know,
who you are, you know, what your

voice is and what you want to do.

And I teach a lot of those women.

And so.

I just wanted to make, I've used
myself as a guinea pig so that my

process could help them make it
easier and so yeah, it's really great.

So one of the things that I think,
and I'm going to read this because I

think your tagline is so powerful here.

The tagline for Scotia road books,
bring story, bring strong stories and

stronger voices to a market that often
overlooks this powerful population.

And so my question is, how do
you believe the stories of women?

Over 40 can contribute to societal
change, business change, and just

challenge some of the stereotypes.

Well, that's a very, very big question.

It is a very big question.

I'm focusing on the same audience, and
that's who I'm working with as well.

Yeah.

I can tell you my reasons for
focusing there, and I'd love to

just talk a little bit about it.

Yeah.

While you think about the question.

Yeah.

Yeah, yeah.

Go for it.

So my focus is that one of the things
from a business perspective is I've

been in marketing my entire career,
and I've gone to so many conferences,

like I've won national awards, but when
I go to conferences, and when I look

on YouTube, and when I look online,
there's either, you know, all men, right?

Like, I remember being
at a conference in 2011.

And I just found out I won the
national award, but I was at a

different conference and I, and they
said at the conference, all right,

we have the best and most brilliant
marketers in the world on stage here.

And then they introduced five white
men who, you know, we're all five,

10, you know, and yeah, I'm sure they
were brilliant, but in an audience

with 75 percent women, I was.

Yeah, I was like angry texting.

I mean, angry tweeting at that point.

Yeah.

And I see it on YouTube.

I see it on podcasts.

I see it on book reviews and I see it.

And then when I start to talk to other
women, they're like, Oh, well, that's a

young person's like social media video.

All those things are for young people.

I'm too old.

And it drives me nuts.

And so the fact that people that
women can't get out of their

own way to see their own value.

Yeah.

Set me on a journey of mindset work.

Yeah.

That's where I'm coming from.

Yeah, I'd love to hear.

I just think that women over 40
are really powerful and, and know

themselves and have done amazing things,
you know, regardless of what it is.

It's and women, women really do.

I mean, I think women rule
the world, to be honest.

You know, there may be men who
are in front facing positions,

but it's the women who actually
get things done and come up with.

you know, more bridge building
ways of doing things as opposed

to really harsh aggression.

You know, I think the state of our world
politically is because it's dominated

by men who just have very big egos.

And I think if women were in
charge of this, I don't think we'd

be in the situations we're in.

But I do think that most women
who are 40 and older today, were

raised with these voices in their
heads that said, you can't do this.

You can't do that.

For me, it was, you're a really
talented writer, but you can't

make a living at writing.

And so it's like, well, just do
it on the side, nice little hobby,

but do something that's going to,
that's going to amount to something.

And I can't tell you how many
women come into my classes.

I teach a lot of writing classes who
say, I always wanted to write, but.

And there's some version of
that voice in your head that,

that comes out after the butt.

And so I think that, you know, we have
to, the first step is confidence building.

So it is a mindset thing.

And I think I'm teaching writing classes.

I'm really teaching confidence
and I'm empowering women

to believe in their voices.

And.

showing them that what they write
matters and that there is an audience

that's waiting to hear from them, that
they have so much wisdom and insight.

And so I'm really helping
with that confidence piece.

And then the writing just flows once they
get there, but they have to get there.

And so that's why, you know, I just love.

working with this population.

I'll tell you also, I have some friends
who are authors who are incredibly

talented, who've been published
by big, big presses in New York.

And they're in their fifties and,
and they have editors who are 30.

And they're like, you know, I have
one friend who was writing a new

novel and the main character was 28.

And the editor had the nerve to
say, I don't think a woman in

her 50s can write a 28 year old.

And I, I mean, you know
what I wanted to say.

I'll keep it clean here,
but I really was annoyed.

And I don't want, I want to
provide an option for women

who don't have to face that.

You know, who can, who can
be supported from step one.

and go all the way through
with people believing in them.

Not thinking that their
age is a detriment.

You know, like, it's really
great when you're young.

I mean, there's a lot of things
you can do, but you don't have the

wisdom and the experience and the
foresight to like, really be strong

like you are when you're at this age.

So I think it's really important.

Totally agree, totally agree, and it's,
it's so interesting because one of

the things that I've been watching is
there's a person on, a woman on TikTok

and she's been putting a call out for
like, I want to, I want to read books,

any genre where the character is over 30.

Yeah, because that, you know, and for
me, I'm like, I don't, I'm not married.

I don't have kids.

So when I get like the books that are
overly mom books, I'm like, where am I?

Right?

Like, yeah, what'd you say?

You may not like woman of valor.

It's very mom focused, but which is great.

And that's, that's the majority.

So it's hard to like, okay, how do I,
you know, I don't need to see myself

exactly, but at the same time, like,
it'd be nice for the person to not be

like finding the love of their life
forever at 22 or saving the world at 24.

Like where's the average Barbie?

Yes.

Well, my next book, the one of the
protagonists is 30 and she's only

just starting to figure herself out.

She only falls in love.

So like, you know, there's no kids,
there's no mommy, any of that.

So, yeah, I know.

I know.

I completely just like, hopefully I
didn't dissuade a bunch of people.

It's just, it's, it's the like, The
world's changing and there's a lot of

articles now about women not wanting to
get married and not wanting to do these

things and make these decisions and,
you know, whatever that identity is that

we have for ourselves that we decide
that we want to lean into and for the

life we want to create for ourselves.

Yeah, it's really powerful.

And if you're not seeing yourself out
there, Lynne is a, you are a fantastic

example of making that yourself.

Thank you.

Thank you.

I really appreciate that.

Absolutely.

Absolutely.

So before we wrap up.

I want to give you a chance to talk
about what you have going on with

Scotia Road books, what you when
your next book is coming out, you

guys, those of you listening and
watching Women of Valor is right

behind and you can see it behind her.

It's now on Amazon.

We'll put that link everywhere.

We'll put that in the link and
those links in the notes as well.

Yeah.

Tell us a little bit more
about what you have coming up,

what you're, where are they?

Yeah, so my next novel is done and I've
been through two or three revisions

already and I just gave it to the,
my two final readers that I give it

to before I put it out in the world.

So I may have another revision ahead,
depends what they come back with.

But I'm looking for a 2024 release.

And I don't yet know what month.

I'm just trying to figure it out.

So I learned the hard way this year
that I should not do a lead a writer's

retreat, speak at a writer's conference
and launch a book in the same month.

That is also the Jewish holidays.

Really, really dumb.

So, so I have to figure
that out for next year.

So I have, I always lead writers retreats.

I have one in September,
one in October of 2024.

And so this book will come out at some
point, but hopefully not in those months.

And so.

Yeah, I'm really excited.

And then the next thing for me is
to start writing the next book.

And I have like a document with
books I want to write and I'll

have to go back to it and see what
grabs me and start planning it.

I did learn from writing Woman of Valor I
am a pantser and I need to be a plotter.

And so I taught myself how to
plan out writing the novel.

I spent a whole month planning out this
next novel and it made the writing so

much easier and more fun, less stressful.

So whichever book is next,
I'll start plotting it first.

That's amazing.

Absolutely.

If you want to connect with Lynne, all
of the links are in the show notes.

And Lynne, thank you so
much for being here.

And, and it's just been a pleasure.

Thank you.

Oh, it's been awesome
talking with you, Kendra.

Thanks so much.

All right.

Thank you for joining us today.

And remember at KendraLosee.

com, you can find business
visibility, strategy, and coaching,

and our upcoming Invisible to
Invincible Lab, a mindset marketing.

Course designed to bring clarity,
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